At Moorelly, we believe in clothing with integrity. Every piece is carefully crafted in London by our family-run manufacturer, ensuring each collection is produced in small, considered runs with the highest attention to detail. By focusing on slow production and limited quantities, we create timeless garments that celebrate quality over excess—designed to be cherished and worn beyond the season.

Moorelly was founded by Ellie Moore in 2022, beginning as a passion project in her university bedroom. With a lifelong love for fashion and design, Ellie set out to create clothing that would stand the test of time—pieces made to be worn, loved, and re-worn for years rather than just once. After two years of development, Moorelly London officially launched in the summer of 2024. Staying true to its roots, every collection is thoughtfully produced in London in small runs, reflecting Ellie’s belief in slow fashion, craftsmanship, and timeless style.

“Moorelly is more than a brand—it’s a reflection of my love for fashion and my belief in clothing that truly lasts. I hope each piece becomes part of your story, worn and cherished for years to come. – Ellie”